Quality Oil News

Looking Ahead: Fly with the Eagles and Soar to Great Heights!
Quality Mart Hits the NASCAR Circuit
Air Show Brings Excitement and Fun for All Ages
New Buildings Mark Reliable Tank Line Growth
Achieving Quality Operational Excellence
There's Nothing Nice About Black Ice
Hilton Recognizes Three Atlanta Staff Members
Quality Mart Makeovers: Come Home to Quality Fresh Grill
Laugh Lines
A Really Big Wow ... Bennett Receives Will Parker Award
Just for Fun
While Most of Us Are Sleeping
2009 Service Awards
Thanks to the QOC Family for Supporting United Way!
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Graham Bennett, President


Core Ideology

To do it because it is right
To treat others as we would like to be treated
To be financially responsible
To be better today than yesterday

As our eightieth year winds to a close, I find myself reflecting on the long heritage and value of our company. Our Core Ideology and Vision and Mission truly define our uniqueness and good reputation. In the end, that is really what's important.

After much thought, I want to share what makes you and this company special:

  • We take the high road in making moral and ethical decisions, and we have the courage to do the right thing.
  • We give people the benefit of the doubt.
  • We never lose spirit.
  • We inspire those around us to take the high road.

Needless to say, we are not successful 100% of the time, but we know that when we are positive, we get positive in return; and when we give respect, we get respect in return.

I soar (glide) from time to time. Over the years, I learned various techniques on how to be successful. I look for the rising air (thermals) because they lift me up and keep me aloft; but, when I get caught in a down draft, I begin to fall. This is the way it is with a company and the people who surround it — positive thinking is uplifting and moves us upwards. Negative thinking will cause us to fall and take us away from the higher level.

As we say goodbye to our 80th anniversary, let's look ahead and soar to new heights.

— Graham Bennett


Whether you were watching live from the stands in Indianapolis or from your favorite easy chair in front of the TV, seeing the Quality Mart logo at the Brickyard 400 had to be a thrill!

For the first time, the Quality Mart logo was featured on the back of the Richard ChildressIKevin Harvick #29 car. Having a long heritage with Shell Oil Company allowed us the opportunity to have the Quality Mart name and logo displayed on the car for the race.

The QM logo must have given Kevin the extra horsepower he needed to place fifth - his best finish of the year. For those of us who represented Quality Mart, what a great experience to visit the track at Indianapolis and be a part of all the festivities that surround race day.

Let's hope Richard Childress Racing and Shell want us back for a repeat performance.

The employees of Reliable Tank Line/Spartanburg, SC terminal moved into their new office/terminal building in July 2009. They moved from a leased 800-square-foot building into a new 3,200-square-foot facility.

About the same time, the employees of Reliable Tank Line/Selma, NC moved from a leased 500-square-foot space to their new 3,200-square- foot terminal.

Although Reliable has been operating out of these areas for many years, these new facilities give Reliable a new beginning and a much greater business presence. Other than the obvious benefit of added working space, one of the most valuable benefits of the new facilities is the ability to directly purchase fuel for our fleet rather than buying from outside suppliers.

Thank you ... and congratulations to all of you for your dedication and continued commitment towards the "Quality Operational Excellence Initiative." We have always prided ourselves on doing more with less, thus giving us an operational advantage against our competitors. These challenging times compel us to dig deeper. Our Core Ideology speaks of our being "financially responsible" and we state in our Vision and Mission that we will "grow through operational excellence."

We have attacked this issue with great focus and thoroughness. Special task forces have been working hard to investigate and set forth a detailed and aggressive plan to "be better today than yesterday." We took a two-prong approach. First, we peeled back the onion in every division and every department and reviewed all potential cost efficiencies — including postage, copying, duplication of reports, hours, and cost of products and services. Almost every team member was part of this effort, and the positive action taken to create cost savings has been amazing. Cost cutting is never pleasant but the positive spirit from all of you has allowed us to go places most of our competitors cannot.

The second prong — we reviewed our entire accounting and back of the house systems. We even solicited the help of an outside firm to make sure we were going in the right direction. We discovered that it is time to upgrade our systems and take advantage of the technology, which is a must for our future companies if we are to remain competitive; i.e., machine to machine communication, scanning of product in the retail stores, and better systems to track our transportation of product. The systems upgrade will require a fair commitment of money and talent; however, I am confident we have done our homework and are heading in the right direction.

Now our real work begins ... to implement our plan. I ask each of you for your support towards the changes ahead. Remember, we are the company bound together by our profit sharing, so be diligent in suggesting anything that will be more efficient and will offer greater "operational excellence."

Quality Operational Task Force:

Graham Bennett
Andy Sayles
Harry Alexander
Tracy Harmon
Ernie Rhymer
Tim Lowman
Don McIver
Danny Brown
Buddy Jenkins
David Bohanon
Rob Hill
Carol Holt


Quality Oil Company, LLC
PO Box 2736
Winston-Salem, NC 27102
336.722.3441
FAX 336.721.9527

We welcome your suggestions. Email them to bfoster@qocnc.com

Quality Oil Newsletter Committee:

Brenda Foster, Administrative Assistant
Annette Wagoner, Purchasing Agent
Danny Brown, VP Service Stations
Haywood Stroupe, Sales Supervisor
Lisa Dodson, Hotel Accounting Supervisor
Nicole Spillman, Recruiting & Training Manager
Shawn Cline, Safety and Loss Manager
Jean Sawyer, District Manager, Quality Plus
Rob Hill, SVP Hotel Operations